Many organizations invest a great deal in course development, but fall short on developing a winning brand that can consistently and effectively communicate the desired quality, vision and reputation of their program. Equally important is gaining buy-in from organization stakeholders on what these should be. As well as those supportive strategies that ensure it is realized.

Consumers of knowledge today expect more. You need to let them know you deliver more and understand their needs. Your messaging through all of your brand and communication avenues must be consistent and effective and project the integrity of your program. Be it an internal training audience or an external customer, your brand is an important opportunity with every learner. And it goes much farther than a logo. It is every visual aspect of your training and education program, as well as the messaging you use through every medium, right down to the course development level. It is that consistent perception that is created across existing or prospective consumers that will ensure the desired reputation of your program.

We provide analysis of your existing training program as it relates to your brand and communication and marketing channels. We then work with you to craft a winning brand strategy that gains the support of your organization’s stakeholders and aligns with the goals you have for your internal and/or external customers.

Games (or in the case of learning, “serious games”) have become widely accepted within higher education, the military, the healthcare industry, and in corporate settings as a powerful and effective tool to engage learners. While leveraging a variety of learning theories that support games in the natural ways we learn, there are numerous learning contexts where games can create an exciting, immersive learning experience. A game can aid in delivering content that might otherwise be very difficult and intimidating to your learners, and it can create motivation and make otherwise boring content interesting and engaging. It can be used to aid learners in responding to scenario-based situations that emulate a real-world experience, allowing them an opportunity for practice in a safe space. Or it can be leveraged to foster healthy competition within a sales team, for example. There are numerous ways games, and simulations, can be used to meet learning goals, as well as numerous approaches to game-based learning. Some that are simple to implement and some more complex. We have experience with both game development and simulations for the web and mobile, and both simple and complex solutions. We can work with you to evaluate your learning situation and help you determine the best approach and if and how a game solution can work for you.

Interactivity is useful for learning where cause and effect can aid students in understanding concepts. Interactivity is a partner to discovery learning, an important part of constructivism or “hands-on” learning, arguably the optimal way for us to learn. When learners become empowered with their own learning, their choices provide feedback in a meaningful way and direct future choices, retention of concepts learned is at its highest.

Interactivity can be accomplished in a number of ways, and can involve complex solutions and software. It can also be accomplished through simple web interfaces and basic html design. We have loads of experience designing for a variety of learning needs and will work with you to determine the most effective solution for your learning situation.